Yahoo DSP Deep Dive Series
From Insight to Activation: Sharpen Your Upfronts CTV Strategy with Yahoo DSP & Roku
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New & upcoming features
Learn about the new updates and feature enhancements within the Yahoo DSP.
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The Trends Shaping This Year’s Upfronts
How to plan and activate CTV more effectively with the Yahoo DSP.
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Roku: Unlocking Scaled, Measurable CTV
How Roku and Yahoo DSP come together to deliver premium CTV scale, addressability, and cross-channel activation.
Your Strategy, Supercharged: Inside Agentic AI with Yahoo DSP
Turn it up: Achieve optimal reach across every channel
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New & upcoming features
Learn about the new updates and feature enhancements within the DSP.
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Access all non-walled garden CTV inventory to reach viewers where they are streaming
Unlock unmatched CTV reach with new partnerships, live sports access, and smarter pacing that drives stronger outcomes for live sports and event campaigns.
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Engage Spotify audiences across audio, video, and display
Tune into this partner session to discover how to bring Spotify into your Yahoo DSP campaigns and captivate audiences with omnichannel campaigns across music and podcasts.
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Boost household reach with smarter frequency management
Deliver smarter, more efficient reach by unifying audiences and optimizing frequency across every screen with the power of Yahoo’s data and identity solutions.
Activate and optimize Yahoo DSP Commerce Media data this holiday season
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New & upcoming features
Learn about the new updates and feature enhancements within the DSP.
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Unwrap holiday success with Yahoo Commerce Media
Deliver personalized messages that connect with high-intent audiences and make your campaigns shine this season.
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Take off with Kinective Media by United Airlines
Reach verified travelers during the busy holiday season with trusted booking data from United Airlines, and make sure your media budget goes the distance.
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Ring in wellness with Planet Fitness audiences
Leverage powerful member data to connect with health-conscious consumers across channels during peak wellness moments this winter.
Maximize your campaigns with back-to-school media strategies and supply path intelligence in Yahoo DSP
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New & upcoming features
Learn about the new updates and feature enhancements within the DSP.
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Sharpen your strategy with the ultimate back-to-school media playbook
Get insight on how to create a high-performing, shopper-focused media plan for the back-to-school season within Yahoo DSP.
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Optimize your campaigns with supply path intelligence from Jounce Media
Hear from Jounce Media on how understanding your supply path helps get more value—and better results—from every impression.
Optimize performance and measure impact more effectively with the Yahoo DSP
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New & upcoming features
Learn about the new updates with Yahoo Conversion API as well as Yahoo Blueprint in the DSP.
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Ensure Connected TV and linear are working together
Drive incremental reach and frequency by seamlessly combining supply sources.
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Elevate your TV buying with VideoAmp
Close measurement and optimization gaps in the converged landscape by gaining currency-grade, cross-screen insights directly within the Yahoo DSP.
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Connect with Costco members across channels
Deliver relevant, omnichannel experiences that help Costco members discover products and enhance their shopping journey.
Get superior results with highly engaged audiences by leveraging Yahoo first-party audiences, CTV, and audio.
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New & upcoming features
Learn about the new updates in Yahoo Blueprint as well as the Commitment Manager beta in the DSP.
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Achieve your goals with Yahoo first-party audiences
Connect with the right consumers at the right time with Yahoo first-party data and Predictive Audiences.
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Increase the volume of your audio campaigns
Reach engaged music and podcast listeners with precision-targeted audio ads in Yahoo DSP.
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Amplify outcomes with SiriusXM Media
Hear from SiriusXM Media on how to enhance recall, reinforce messaging, and maximize performance with the power of CTV and audio combined.
Streamline Your Success: In-Demand Inventory, Curated Inventory Groups & NBCU Live Events.
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New & upcoming features
Take advantage of the new features for advanced forecasting, reporting, and pacing in the DSP.
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Leverage the most direct path to in-demand publishers with Yahoo Backstage
Learn how Yahoo DSP provides extensive access to valuable inventory, advanced identity solutions, and direct-to-publisher efficiency with Yahoo Backstage, delivering proven results and enhanced control for advertisers.
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Boost your campaign’s efficiency with curated deals
Discover Yahoo Curated Inventory Groups, a streamlined way to access preferred supply across channels, simplify deal management, and target live sports viewers with ease.
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Buy live events programmatically with NBCU
NBCU shares how you can leverage NBCU's portfolio and Yahoo partnerships to reach diverse audiences with ad-supported content, live events, and enhanced programmatic activation.
Receive expert advice on harnessing the full potential of the Yahoo DSP.
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New & upcoming features
Stay current on CTV content metadata and curated inventory group updates.
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Reach high-value audiences with commerce media
Discover how commerce media provides a new way to reach high-impact audiences and enhances media strategy with a special guest from Kroger Precision Marketing.
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Engage in smarter (not harder!) buying with Yahoo Blueprint Performance
Unlock performance and efficiency with Yahoo Blueprint Performance, the new state-of-the-art AI model in the Yahoo DSP, while maintaining control and transparency.
Learn how to make your (work) life easier, put TV data to work, and get the most out of identity testing.
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New and Upcoming Features
The latest workflow enhancements, including bulk edit and our regular platform updates.
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TV: A Unified Approach
Get a unified strategy powered by data to connect the dots between linear and digital to maximize your TV investments.
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Identity Updates
Activate your identity testing strategies with industry updates and proprietary techniques.
Gain insight into the latest product enhancements, including leveraging the combination of linear and digital TV data and accessing premium supply from Disney to maximize your impact.
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New and upcoming features
DSP feature releases.
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Unlocking Disney Supply
Hear from Doug Fleming, Director of Programmatic Sales at Disney, about upcoming Upfronts and how to access this supply in the Yahoo DSP.
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Win With Our Leading TV Partnerships
Capitalize on new TV partnerships, leveraging the combined strengths of linear TV and CTV platforms for extended reach.