The DSP Deep Dive series was specifically curated to help you tackle your programmatic challenges and give you the latest tools and insights to meet your marketing objectives.
Each virtual event covers the latest DSP updates and features in development, helping you maximize your campaign management with the latest trends and insights from Yahoo industry experts.
Streamline Your Success: In-Demand Inventory, Curated Inventory Groups & NBCU Live Events.
Take advantage of the new features for advanced forecasting, reporting, and pacing in the DSP.
Learn how Yahoo DSP provides extensive access to valuable inventory, advanced identity solutions, and direct-to-publisher efficiency with Yahoo Backstage, delivering proven results and enhanced control for advertisers.
Discover Yahoo Curated Inventory Groups, a streamlined way to access preferred supply across channels, simplify deal management, and target live sports viewers with ease.
NBCU shares how you can leverage NBCU's portfolio and Yahoo partnerships to reach diverse audiences with ad-supported content, live events, and enhanced programmatic activation.
Receive expert advice on harnessing the full potential of the Yahoo DSP.
Stay current on CTV content metadata and curated inventory group updates.
Discover how commerce media provides a new way to reach high-impact audiences and enhances media strategy with a special guest from Kroger Precision Marketing.
Unlock performance and efficiency with Yahoo Blueprint Performance, the new state-of-the-art AI model in the Yahoo DSP, while maintaining control and transparency.
Check out how Yahoo Creative takes innovation to the next level by combining advanced technology and data with world-class creative.
Gain insight into the latest product enhancements, including leveraging the combination of linear and digital TV data and accessing premium supply from Disney to maximize your impact.
Hear from Doug Fleming, Director of Programmatic Sales at Disney, about upcoming Upfronts and how to access this supply in the Yahoo DSP.
Capitalize on new TV partnerships, leveraging the combined strengths of linear TV and CTV platforms for extended reach.
DSP feature releases.
Learn how to make your (work) life easier, put TV data to work, and get the most out of identity testing.
Get a unified strategy powered by data to connect the dots between linear and digital to maximize your TV investments.
Activate your identity testing strategies with industry updates and proprietary techniques.
The latest workflow enhancements, including bulk edit and our regular platform updates.
An exclusive peek at the new features you can expect in the Yahoo DSP to help you reach your business goals in 2024.
The debut of Yahoo Backstage.
