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Beyond the Basics: Bidding Strategies, Customizable Bidding

  • Published: Aug 11, 2025
  • Duration 5m
  • Difficulty Intermediate

By the end of this course, you will be able to:

  • Configure Multiple Goals within a campaign to balance performance across key KPIs

  • Differentiate the value of conversions using Weighted CPA to optimize toward higher impact outcomes

  • Implement a custom bidding strategy using Bring Your Own Algorithm based on proprietary data and business rules

Bidding Strategies: Customizable Bidding
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This episode is exclusively available to Global Yahoo DSP clients.

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