Yahoo DSP Fundamentals
Exclusively available to Global Yahoo DSP clients. Advance your programmatic advertising skills. In this course, you'll gain in-depth, how-to training to help accelerate your career as a digital marketer with the Yahoo DSP.
All Activities
-
-
-
New Feature Release: Yahoo Conversion API
With Yahoo’s Conversion API, you can send conversion data directly to Yahoo DSP without site tagging and even include offline conversions like in store purchases.
-
Bidding Strategies: Core solutions
Core bidding solutions that deliver anything but basic results.
-
Rethinking match rates: Why reach matters
Reach real people, not just identifiers. Learn how to go beyond match rates.
-
Achieve better results with smarter budget goals
Learn how to fine-tune daily spend goals to keep lines running smoothly and maximize efficiency. Spot common pacing pitfalls and apply simple fixes for stronger results!
-
New Feature Release: Commitment Manager
Commitment Manager takes the guesswork out of tracking spend against upfront deal commitments, replacing spreadsheets with automated insights. Easily set up, monitor and adjust commitments in real-time to stay on target and optimize media spend.
-
New Feature Release: Multiple Goals
Exclusively available to Global Yahoo DSP clients. The Multiple Goals tutorial shows how to optimize campaigns with weighted goals, improving performance while keeping your strategy in control.
-
-
New Feature Release: Support Hub & Blueprint IQ
Explore the Support Hub & Blueprint IQ: adaptive, faster answers for your DSP questions.
-
Smarter Ads, Better Results
Yahoo Creative encompasses industry leading data solutions and cutting edge technology with a full service support team to supercharge your ad relevance and drive better performance.
-
New Feature Release: Dashboard Enhancements
Dashboard enhancements release several new features that allow users to easily identify, download and share campaign delivery issues within the Dashboard.
-
New Feature Release: Curated Inventory Groups
Yahoo Curated Inventory Groups allow advertisers to easily target pre-built inventory groups, curated by Yahoo’s partnerships team, for more streamlined and efficient deal activation.
-
Explore the key components of Programmatic Advertising.
Explore the core building blocks of programmatic advertising, from how it works to why it matters. Perfect for beginners looking to understand the big picture.
-
New & upcoming features
Stay current on CTV content metadata and curated inventory group updates.
-
DSP Deep Dives - July 2024 - New & upcoming features
Stay current on CTV content metadata and curated inventory group updates.
-
Engage in smarter (not harder!) buying with Yahoo Blueprint Performance
Unlock performance and efficiency with Yahoo Blueprint Performance, the new state-of-the-art AI model in the Yahoo DSP, while maintaining control and transparency.
-
Unveiling Yahoo Creative: Save time and resources
Check out how Yahoo Creative takes innovation to the next level by combining advanced technology and data with world-class creative.
-
DSP Deep Dives - July 2024 - Unveiling Yahoo Creative: Save time and resources
Check out how Yahoo Creative takes innovation to the next level by combining advanced technology and data with world-class creative.
-
July 2024 - Reach high-value audiences with commerce media
Discover how commerce media provides a new way to reach high-impact audiences and enhances media strategy with a special guest from Kroger Precision Marketing.
-
Reach high-value audiences with commerce media
Discover how commerce media provides a new way to reach high-impact audiences and enhances media strategy with a special guest from Kroger Precision Marketing.
-
July 2024 - Engage in smarter (not harder!) buying with Yahoo Blueprint Performance
Unlock performance and efficiency with Yahoo Blueprint Performance, the new state-of-the-art AI model in the Yahoo DSP, while maintaining control and transparency.
-
Hear directly from Yahoo DSP and industry product experts
Stay up to date on all the latest feature releases. Tune to the DSP Deep Dive live, or catch up on past episodes.
-
AI for Every Stage
Exclusively available to Global Yahoo DSP clients. This course helps users understand how AI powers the Yahoo DSP and how it unlocks incremental performance to grow your business.
