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Yahoo Academy Learning Center

Rethinking match rates: Why reach matters

  • Published: May 23, 2025
  • Duration 7m
  • Difficulty Intermediate

By the end of this course, you will be able to:

  • Explain why reach is a critical metric when evaluating match rates.

  • Distinguish between types of data and how each contributes to both reach and match rates.

  • Explore Yahoo DSP features that provide insight into audience health and scalable targeting.

  • Evaluate key questions to ask data partners when assessing reach and match rate performance.

Outline

Exclusively available to Global Yahoo DSP clients. Think match rate tells the whole story? Find out what match rate alone isn’t telling you.