Advanced CTV Upfront Execution Certification

Completing this certification demonstrates a forward-thinking approach to video investment, proving your commitment to delivering exceptional results for brands in the ever-evolving Connected TV (CTV) landscape.

This achievement showcases:

• Deep understanding of the rapidly changing CTV ecosystem and the latest trends impacting video investment.
• Mastery of supply and measurement best practices essential for effective programmatic negotiations and execution.
• Expertise in leveraging demand-side platforms (DSPs) to optimize CTV Upfront deals, enabling data-driven activation and strategic audience targeting.
• The ability to reach audiences more efficiently, optimizing for reach, frequency, or outcomes—transforming traditional IO-based buys into programmatic powerhouses.
• Earning this certification is a testament to your readiness to lead, innovate, and maximize the impact of annual CTV Upfronts in today’s dynamic media landscape.

Exclusively available to Yahoo DSP clients that have completed Advanced CTV Upfront Execution in-person training

Sign in using your DSP credentials. Not a DSP client? Simply create an account using your company email to access the certifications and tutorials available to everyone.