Identify Yahoo DSP core bidding solutions that are designed for simplicity and speed.
Differentiate between core solutions and more advanced bidding approaches to select the right path for your campaign.
Activate strategies, such as Viewable CPM (VCPM) and Maximize Incremental Reach, to meet specific objectives and to drive better results with minimal setup.

Bidding Strategies: Core solutions

By the end of this course, you will be able to: