Yahoo DSP Fundamentals
Exclusively available to Global Yahoo DSP clients. Advance your programmatic advertising skills. In this course, you'll gain in-depth, how-to training to help accelerate your career as a digital marketer with the Yahoo DSP.
All Activities
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Smarter campaign optimization
Learn how Yahoo DSP simplifies campaign optimization by helping you find incremental users, connect media investments to real-world outcomes and bring a wider variety of signals into bidding.
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Agentic AI, the next phase
Learn how Yahoo DSP is advancing agentic AI through new native agents, the Yahoo DSP Agent Network, and an interoperable approach that connects brands with AI-powered tools across the campaign lifecycle in Yahoo DSP.
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A look at StationOne with Kochava
Get an engaging look at Kochava’s agentic platform, StationOne, and how traders use it across everyday campaign workflows.
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New & upcoming features
See how new and upcoming Yahoo DSP features simplify frequency management, creative trafficking and omnichannel campaign activation for tentpoles.
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Smarter campaign optimization
Learn how Yahoo DSP simplifies campaign optimization by helping you find incremental users, connect media investments to real-world outcomes and bring a wider variety of signals into bidding.
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September 2026 New & upcoming features
See how new and upcoming Yahoo DSP features simplify frequency management, creative trafficking and omnichannel campaign activation for tentpoles.
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A look at StationOne with Kochava
Get an engaging look at Kochava’s agentic platform, StationOne, and how traders use it across everyday campaign workflows.
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Agentic AI, the next phase
Learn how Yahoo DSP is advancing agentic AI through new native agents, the Yahoo DSP Agent Network, and an interoperable approach that connects brands with AI-powered tools across the campaign lifecycle in Yahoo DSP.
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Roku: Unlocking Scaled, Measurable CTV
How Roku and Yahoo DSP come together to deliver premium CTV scale, addressability, and cross-channel activation.
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The Trends Shaping This Year’s Upfronts
How to plan and activate CTV more effectively with the Yahoo DSP.
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Roku: Unlocking Scaled, Measurable CTV
How Roku and Yahoo DSP come together to deliver premium CTV scale, addressability, and cross-channel activation.
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The Trends Shaping This Year’s Upfronts
How to plan and activate CTV more effectively with the Yahoo DSP.
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New & upcoming features
Learn about the new updates and feature enhancements within the Yahoo DSP.
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April 2026 new & upcoming features
Learn about the new updates and feature enhancements within the Yahoo DSP.
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Engage Spotify audiences across audio, video, and display
Tune into this partner session to discover how to bring Spotify into your Yahoo DSP campaigns and captivate audiences with omnichannel campaigns across music and podcasts.
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Engage Spotify audiences across audio, video, and display
Tune into this partner session to discover how to bring Spotify into your Yahoo DSP campaigns and captivate audiences with omnichannel campaigns across music and podcasts.
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Weighted CPA
Not all conversions are equal. Learn how Weighted CPA helps you focus on the ones that matter most.
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Beyond the basics: Excel Bulk Upload Power Tips
Quick tips and tricks in Excel Bulk Upload to boost your efficiency in Yahoo DSP. From cloning objects to managing ads and fixing errors, these workflows save time and cut down on manual work.
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Beyond the Basics: Bidding Strategies, Customizable Bidding
Sign in using your DSP credentials. Not a DSP client? Simply create an account using your company email to access the certifications and tutorials available to everyone.
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New Feature Release: Yahoo Conversion API
With Yahoo’s Conversion API, you can send conversion data directly to Yahoo DSP without site tagging and even include offline conversions like in store purchases.
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Bidding Strategies: Core solutions
Core bidding solutions that deliver anything but basic results.
