All Activities : Yahoo Academy Learning Center

Yahoo DSP Fundamentals

Exclusively available to Global Yahoo DSP clients. Advance your programmatic advertising skills. In this course, you'll gain in-depth, how-to training to help accelerate your career as a digital marketer with the Yahoo DSP.

Duration 3.5h
Beginner

Beyond the basics: Excel Bulk Upload Power Tips

Quick tips and tricks in Excel Bulk Upload to boost your efficiency in Yahoo DSP. From cloning objects to managing ads and fixing errors, these workflows save time and cut down on manual work.

Duration 4m
Intermediate

Beyond the Basics: Bidding Strategies, Customizable Bidding

Sign in using your DSP credentials. Not a DSP client? Simply create an account using your company email to access the certifications and tutorials available to everyone.

Duration 5m
Intermediate

Advanced CTV Upfront Execution Certification

Duration 10m
Advanced

New Feature Release: Yahoo Conversion API

With Yahoo’s Conversion API, you can send conversion data directly to Yahoo DSP without site tagging and even include offline conversions like in store purchases.

Duration 4m
Intermediate

Bidding Strategies: Core solutions

Core bidding solutions that deliver anything but basic results.

Duration 8m
Intermediate

Rethinking match rates: Why reach matters

Reach real people, not just identifiers. Learn how to go beyond match rates.

Duration 7m
Intermediate

Achieve better results with smarter budget goals

Learn how to fine-tune daily spend goals to keep lines running smoothly and maximize efficiency. Spot common pacing pitfalls and apply simple fixes for stronger results!

Duration 4m
Intermediate

New Feature Release: Commitment Manager

Commitment Manager takes the guesswork out of tracking spend against upfront deal commitments, replacing spreadsheets with automated insights. Easily set up, monitor and adjust commitments in real-time to stay on target and optimize media spend.

Duration 3m
Intermediate

New Feature Release: Multiple Goals

Exclusively available to Global Yahoo DSP clients. The Multiple Goals tutorial shows how to optimize campaigns with weighted goals, improving performance while keeping your strategy in control.

Duration 3m
Intermediate

DSP Navigation & Workflow Full Demo

Duration 1.2h
Beginner

New Feature Release: Support Hub & Blueprint IQ

Explore the Support Hub & Blueprint IQ: adaptive, faster answers for your DSP questions.

Duration 3m
Intermediate

Smarter Ads, Better Results

Yahoo Creative encompasses industry leading data solutions and cutting edge technology with a full service support team to supercharge your ad relevance and drive better performance.

Path
Duration 20m
Intermediate

New Feature Release: Curated Inventory Groups

Yahoo Curated Inventory Groups allow advertisers to easily target pre-built inventory groups, curated by Yahoo’s partnerships team, for more streamlined and efficient deal activation.

Duration 2m
Intermediate

New Feature Release: Dashboard Enhancements

Dashboard enhancements release several new features that allow users to easily identify, download and share campaign delivery issues within the Dashboard.

Duration 3m
Advanced

Explore the key components of Programmatic Advertising.

Explore the core building blocks of programmatic advertising, from how it works to why it matters. Perfect for beginners looking to understand the big picture.

Path
Beginner

DSP Deep Dives - July 2024 - Unveiling Yahoo Creative: Save time and resources

Check out how Yahoo Creative takes innovation to the next level by combining advanced technology and data with world-class creative.

Unveiling Yahoo Creative: Save time and resources