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Yahoo Academy Learning Center

New Feature Release: Yahoo Conversion API

  • Published: Jul 14, 2025
  • Duration 4m
  • Difficulty Intermediate

By the end of this course, you will be able to:

  • Describe how Yahoo's Conversion API enables conversion tracking without site pixels.

  • Identify online and offline advertiser data sources for sending conversion data to Yahoo DSP.

  • Understand how to manage CAPI rules and track conversions using Yahoo DSP.

Outline

Main_2400x650_YahooCAPI_LaunchVideo.jpg

With Yahoo’s Conversion API, you can send conversion data directly to Yahoo DSP without site tagging and even include offline conversions like in store purchases.

Exclusively available to Global Yahoo DSP clients.

Sign in using your DSP credentials. Not a DSP client? Simply create an account using your company email to access the certifications and tutorials available to everyone.